The Brand of You 101: Crafting an Authentic Professional Persona

In today’s hyper-connected business landscape, your reputation precedes you long before you step into the room. Whether you are leading a team, pitching high-stakes clients, or scaling your career, your personal brand is not just an aesthetic LinkedIn profile—it is your currency, your leverage, and your business.

In this high-impact Radix Academy masterclass, The Brand of You 101: Crafting an Authentic Professional Persona, seasoned entrepreneur, executive coach, and keynote speaker Jose “Jojo” Ampeloquio III breaks down the exact mechanics of reputation management and executive presence. Bringing over two decades of cross-industry leadership across FMCG, media, and influencer marketing as the head of AmplifyD and TalentMarketers, Inc., Jojo bridges strategic marketing discipline with identity-led leadership.

Cut through superficial self-promotion. This session provides a practical, grounded roadmap to help professionals, managers, and entrepreneurs discover their unique value proposition, communicate with commanding authenticity, and build a lasting reputation that drives tangible career and business results.

💡 5 Key Topics Covered in This Session

1. Reputation as the New Currency

   Understand why how you are perceived governs career velocity, client trust, and boardroom authority—and how to intentionally manage your professional equity.

2. The Identity-Led Presence Framework

   Unpack the psychology of authentic self-discovery to align your personal values, leadership style, and daily behaviors without feeling performative or fake.

3. Curating Your Strategic Digital Footprint

   Position your profile and thought leadership across digital channels to attract high-value opportunities, industry visibility, and executive trust.

4. Sell Yourself First: Translating Brand into Buy-In

   Master communication and presence techniques that build instant credibility, close deals faster, and win stakeholder confidence under pressure.

5. Building Long-Term Brand Equity & Resilience

   Practical habits to safeguard your professional reputation, maintain consistency across different spaces, and turn credibility into sustained career influence.